UL Consumer Technology
UL is a global independent safety science company with over 10,000 employees, in 44 countries working within 159 laboratories. In 2014 the UL mark appeared on over 22 Billion products.
Digicom Marketing was brought on board as the European Consumer Technology Division implemented a total rebrand and new customer focused website strategy. We worked closely with UL’s internal marketing team to formulate their digital strategy, build the website and launch it to their customers.
The project was extremely successful in Europe and was subsequently rolled out globally to Greater Asia, China and North America.