If you already have social media in place, we’ll begin by evaluating how effectively you’re leveraging it. Who’s your current audience, what social channels are you using and how well are you engaging with your customers?
All too often we meet new clients that have invested a huge amount of time & effort into social media – but it’s generating very little bottom line benefit to their business. Time for an overhaul?
Businesses often jump into social media without a clear plan. At best this can be a waste of time – and at worst, it can be a PR liability.
We’ll work with you to understand what you want from social marketing and how it can best achieve your business goals. Do you simply want to increase brand awareness? Are you looking to increase website visits? Or are you wanting to generate more sales? We can help you prioritise.
Social media policies
Your social media policy is a simple document that’s available to anyone with access to your account. It covers 2 key areas – how your company uses social media and how employees use their own accounts.
The document sets standards for both internal employees and external agencies. It’s important because it highlights what’s unacceptable behaviour and provides clear guidelines to protect against liability.
Tone of voice guidelines
It’s important to keep your conversations genuine and authentic – tone of voice guidelines ensure this regardless of who is writing the content. Using consistent language, and a personal tone, people are far more likely to trust your business and brands.
We provide social media consultancy, either taking care of your content strategy or giving you the support to manage it in-house.
If internal resource is an issue, provide us with ideas and we’ll compose copy for social networks, blogs and blogger outreach campaigns – we’ll ensure your message gets to the right people in the right way.
Running a social media campaign, responding to comments and posting new content can take time – especially if you don’t have a large in-house marketing team. We can assist with social management using our experience and knowledge of best practices.
But this approach it not right for all businesses. Where possible we’d advise that you interact directly with your customers. We can provide a guiding hand, but no one knows your customers and services better than you do.