Social Media Feature

Social Media

Where your customers engage with your business online

It’s time to get social

When it’s done well social media is more than just Facebook likes & Twitter followers – it’s about engaging with your customers and creating content that excites, educates and entertains them.

Get it right and your online community will do all the hard work for you. They’ll share your content across their networks, helping you reach a wider audience of new potential customers.

We love social media – but we also know it’s tough getting the most from it.

What platforms should you be using? Which metrics are important? Have you the resource available? How can social media add value to your business?

Our social media experts will work with you to create a social media strategy that’ll answer all these questions.

Les Testimonial

“Digicom have done an amazing job at setting up our website and integrated digital media strategy, the creativity and vision they brought was outstanding. The team are very professional and they worked hard to deliver our project to budget and on time. They made the process simple and enjoyable and I’d be happy to recommend them.”

Les Waugh
ReVibe – Event Organiser

Social auditing

If you already have social media in place, we’ll begin by evaluating how effectively you’re leveraging it. Who’s your current audience, what social channels are you using and how well are you engaging with your customers?

All too often we meet new clients that have invested a huge amount of time & effort into social media – but it’s generating very little bottom line benefit to their business. Time for an overhaul?

Media strategies

Businesses often jump into social media without a clear plan. At best this can be a waste of time – and at worst, it can be a PR liability.

We’ll work with you to understand what you want from social marketing and how it can best achieve your business goals. Do you simply want to increase brand awareness? Are you looking to increase website visits? Or are you wanting to generate more sales? We can help you prioritise.

Social media policies

Your social media policy is a simple document that’s available to anyone with access to your account. It covers 2 key areas – how your company uses social media and how employees use their own accounts.

The document sets standards for both internal employees and external agencies. It’s important because it highlights what’s unacceptable behaviour and provides clear guidelines to protect against liability.

Tone of voice guidelines

It’s important to keep your conversations genuine and authentic – tone of voice guidelines ensure this regardless of who is writing the content. Using consistent language, and a personal tone, people are far more likely to trust your business and brands.

Content creation

We provide social media consultancy, either taking care of your content strategy or giving you the support to manage it in-house.

If internal resource is an issue, provide us with ideas and we’ll compose copy for social networks, blogs and blogger outreach campaigns – we’ll ensure your message gets to the right people in the right way.

Community management

Running a social media campaign, responding to comments and posting new content can take time – especially if you don’t have a large in-house marketing team. We can assist with social management using our experience and knowledge of best practices.

But this approach it not right for all businesses. Where possible we’d advise that you interact directly with your customers. We can provide a guiding hand, but no one knows your customers and services better than you do.

Ready to grow your online business?

If you’re interested in working with us, or just want an informal chat about your eCommerce options, please get in touch.

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