We take the time to get to know your business, industry sector and competitors to create a bespoke strategy – no ‘one size fits all’ approach at Digicom.
By understanding your customers we can create messaging that is relevant, engaging and highly targeted to the visitors you want. Your strategy will be closely aligned to your business goals to ensure the campaign delivers commercial benefit.
Successful search marketing requires intensive keyword research – we’ll ensure you’re targeting the right keywords to deliver the best results.
Sophisticated techniques are used to identify relevant keywords, and avoid wasting budget on those that don’t add value.
We test multiple adcopy variations to workout which ones drive the highest click-through and conversion rate.
Your ads are focused to keywords, the landing pages on your website and have a strong call to action. You can be sure you’re getting the right visits at the lowest cost.
Analytics & tracking
Tracking underpins everything that we do. We’ll start by making sure your tracking is set up properly – without good data it’s impossible to optimise your PPC campaign effectively.
This data will be used to work out what’s working … and what’s not. We make certain your budget is being spent on quality visits and not just quantity.
If you already have an existing PPC account we’ll identify any improvements and make sure your budget is being spent effectively.
Often changes to poor ad copy, negative keywords and incorrect landing pages can deliver significant improvements to a failing campaign.