Strategy Feature

Digital Strategy

Bespoke online strategies that are focused on your business goals

Joined up marketing that gets results

Creating a digital strategy that works across all your online projects, and wider marketing activity, can seem like a daunting task.

At Digicom we’ll work with you to create a tailor-made strategy based on our tried and tested 3 point formula:

  1. Clarify your business goals
  2. Understand your customers
  3. Identify the best digital channels

Your business goals are our priority. We’ll help you define these and set clear metrics to measure campaign success.

Customers are at the heart of your digital plan. Building an understanding of their needs and online behaviour can help focus efforts to achieve the best results.

Where are your customers active and what’s the best way to interact with them? We’ll use a data driven approach to decide the best digital activity for your campaigns.

Martin Testimonial

Although our club is small compared to other businesses working with Digicom, we never felt that we were given lower priority. They took the time to understand what we needed from our club website and created something that we’re really proud of.
Digicom were on hand to answer any questions that occurred – nothing was too much trouble – they made the process simple and enjoyable and I am happy to recommend them.

Martin Breddy
Chairman – Frensham Cricket Club

Unique strategies

Digital marketing is constantly evolving, there’s no single approach to getting the results you’re looking for, that’s why we create bespoke strategies for every client we work with.

Our comprehensive strategy will guide your business from the initial campaign stages through to completion – enabling you to achieve your goals, improve your business and save money.

Defined goals

Right from the start we can help clarify your business goals and online objectives. Every business is different but these commonly include:

  • Increase site visits
  • Grow brand awareness
  • Increase new leads and sales
  • Improve conversion rates
  • Gain market share
  • Improve customer satisfaction

Understanding your customers

We can conduct a ‘discovery’ assessment to define who your customers are, where they hang out and how they use digital technology.

This data is vital to understand your target audience and how you should engage with them online.

An integrated approach

To reach your full potential, your digital strategy must join up all of your marketing channels so they work together. Our full spectrum of digital services enables this cohesive approach.

At Digicom we can create a strategic roadmap that spans across your web design, mobile devices, content creation, SEO, social media, email, paid search and e-commerce platforms.

Have you got a strategy in place?

Whether you’re starting a new website & online campaign, or developing an existing one, a digital strategy will help focus resource and generate the maximum return on investment. Get in touch to find out how we can help you and your business.

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